generate demand
with
Michael Colling-Tuck

In today’s healthcare landscape, failing to stand out is not just a missed opportunity

I’m a creative expert in generating demand for healthcare products and services. I bring 20 years of industry experience of launching healthcare products globally for some of the largest brands in the world. I have founded four businesses including healthcare clinics, medico-legal companies and am the Lead of AGENCY.

My journey began after leaving law school to pursue a career in healthcare sales and marketing. As I travelled the globe in various roles, I saw the difference that innovative healthcare products could make. However, I also noticed that many groundbreaking innovations were being overlooked due to insufficient demand generation. This inspired me to launch my agency, with the goal of helping healthcare companies break through the noise and achieve the visibility they deserve.

CUSTOMER SUCCESS STORIES | KOL ENGAGEMENT & COE SETUP | CLINIC INFORMATION FOR PATIENTS | DIRECT TO PATIENT MARKETING

Mission

To stop groundbreaking products go unnoticed in a highly regulated and competitive market environment.

Help healthcare innovations gain the recognition they deserve.

Help companies create demand-generation systems and processes to do the above.

Generate demand before competitors

DISTANCE SELLING TOOLKITS | NPI LAUNCH CAMPAIGNS | FOCUS PRODUCT FUNNELS | CHANNEL MANAGEMENT | CRM OPTIMISATION

vision

My purpose is simple: to bring the right innovations into the light. I want to ensure the truly innovative is never lost in the noise but instead find its way into in the hands of those who need it.

When an innovation that can change lives reaches those who need it, barriers fall, access expands and healthcare advances—together.

This mission isn’t just a job. It’s about creating a world where every innovation that has the power to make a difference actually does. And it’s why I'm committed to working alongside those who share that same purpose.

PLAYBOOKS | HCP ENGAGEMENT TOOLS | PRODUCTS FOR PROSPECTS | C-SUITE POSITIONING | TENDER WINNING PROPOSALS

THE 3Es COMMUNITY

In today's healthcare attention economy, navigating the complexities of compliance while trying to maintain creative, compelling messaging is a delicate balance.

That's why I created the EQUIP, EVOLVE, EMPOWER (3Es) framework to generate demand from healthcare professionals for your innovation.

In 2025, I'm going to continue being obsessed with ensuring exceptional products get the recognition they deserve and I am really excited to announce that our community will be expanding to include webinars.

healthcare
Demand generation
Introduction to the 3Es Framework

Registration now open
Free (limited space)

Start the new year right and generate demand from healthcare professionals for your innovation. Michael shares his proven methods, a few industry secrets and answers your individual questions.

23rd January 15:30 - 16:30

EQUIP SALES AND MARKETING TEAMS

PATIENT MARKETING

Gain invaluable insights that can help improve patient outcomes

Registration not open

Free (limited space)

Engaging patients effectively is more critical than ever. Our upcoming webinar, "Patient Marketing," is designed to provide healthcare marketers with cutting-edge strategies, compliance guidance, and digital tools to enhance patient engagement and education.

EVOLVE YOUR CHANNELS

direct to healthcare

Generate Demand for your Innovation from Healthcare Professionals

Registration not open

Free (limited space)

Our upcoming webinar, "Empowering HCP Engagement: Strategies for Effective Marketing," is tailored to equip healthcare marketers with advanced strategies, tools, and insights to enhance their HCP engagement efforts. Join us to learn from industry experts and transform your marketing approach.

EMPOWER YOUR PRODUCT ADVOCATES

In today’s healthcare landscape, failing to stand out is not just a missed opportunity—it could mean the difference between a groundbreaking product thriving or becoming obsolete.

Arrange a quick 30 minute discussion with Michael to talk through how you can generate demand from healthcare professionals for your innovation.